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Press Release - Silicon Sisters Interactive set up

Posted by Dave Seaman on Tuesday, 20 July 2010

Industry veterans establish studio to capture emerging social and mobile gaming markets with games made by women, for women


VANCOUVER, B.C., July 20, 2010 - Industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes are announcing the formation of Silicon Sisters Interactive, a new Canadian video game company that will create games for a predominantly female audience.

According to the Entertainment Software Association, female gamers are one of the industry's fastest growing demographics, with women currently accounting for 40% of the overall gaming audience. Silicon Sisters plans to capture and grow this rapidly expanding market by tailoring games to these players' daily lives and personal interests. Their target customers -- women of all ages, from tweens and teens to hard-working women worldwide -- comprise an audience that the company's all-female design staff inherently understands.

"We're not interested in 'pinkifying' games, which is how girl games are typically designed," says Brenda Bailey Gershkovitch, Silicon Sisters' CEO. "It's no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development. Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience."

It's an objective perfectly suited to the founders' backgrounds. During their combined 18 years in the industry, both have been vocal champions of female representation among video game developers and audiences. The former COO of Deep Fried Entertainment, Bailey Gershkovitch chairs the Vancouver chapter of Women in Games International and sits on GDC Canada's Advisory Board. Forbes, previously an Executive Producer at Radical Entertainment, has delivered eleven top-selling games and is a veteran industry advocate for girl gaming preferences.

"The video game industry is experiencing a rebirth of sorts," says Kirsten Forbes, Silicon Sisters' COO. "PC online gaming is up, social networking has become pervasive, and mobile platforms are ubiquitous. Women are adopting games on these platforms in droves. It's time to get serious about delivering quality games into this burgeoning market."

Silicon Sisters' predominantly female team, which includes noted designer Brenda Brathwaite as a consultant, is working on two projects for PC and mobile platforms. This summer, company representatives will attend Casual Connect, GDC Europe, and GamesCom to pursue publishing opportunities for their own properties, as well as potential work-for-hire projects that correspond to Silicon Sisters' corporate vision.

About Silicon Sisters Interactive

Silicon Sisters Interactive is the first female owned and run video game studio in Canada. Founded and staffed by industry veterans with decades of hands-on experience, the company is committed to developing high quality, inspirational games with a decidedly female focus -- games made by women and girls, for women and girls. Silicon Sisters' first two projects are currently under development. For more information, please visit the corporate website at http://www.siliconsisters.ca.

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