"Summon toy heroes into Tingly's video games with your smartphone to defeat villains and solve puzzles!"
This is a new one (at least to me) - the Kickstarter isn't for the game itself, but for the production of "interactive toys" to be used with the game. (The prototypes in the photo below were 3D-printed and hand-painted.)
'Baru and the Spirit Prince' is the first of twelve episode in the video game series 'Baru'. The first episode was launched on Christmas 2014.