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Free mobile apps 'drain battery faster'

Posted by Dave Seaman on Tuesday, 20 March 2012

Something for both game players and developers to think about when it comes to deciding on paying / charging a one-off fee for a game or having it free but advertising-supported...

"Free mobile apps which use third-party services to display advertising consume considerably more battery life, a new study suggests.

Researchers used a special tool to monitor energy use by several apps on Android and Windows Phone handsets.

Findings suggested that in one case 75% of an app's energy consumption was spent on powering advertisements."

Source: BBC News

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